The way we support employees with caring responsibilities reflects not only our workplace values but also our vision for a more equitable society.

There is a compelling economic and social case for investing in policies and practices that enable employees to effectively balance work and family responsibilities. This benefits families drives business success and strengthens the wider economy.

This session explores how fostering workplaces that view caregiving as a shared responsibility can challenge stereotypes, reduce career penalties for carers, and increase workforce participation for those who may otherwise face exclusion. These inclusive practices enhance employee wellbeing, productivity, and retention, paving the way for more sustainable and equitable workplaces.

Annika Freyer, CEO of Champions of Change Coalition joins Emma Walsh, Founder of Family Friendly Workplaces, to discuss the intersection of workplace policies, gender equality and the care economy. 

What you'll learn:

• The impact of workplace policies on gender equality: how inclusive parental leave and caregiving policies are critical to closing the gender pay gap.

• Employer-led change: how businesses have the power to drive systemic change by implementing flexible work, parental leave, and care support policies - regardless of government mandates.

• Encouraging men to take on caregiving roles: how removing outdated ‘primary’ and ‘secondary’ carer labels can help create more equitable workplaces.

• The importance of flexibility: beyond remote work, true flexibility means offering employees choice and autonomy while balancing business needs.

• Family Friendly Workplaces Certification: Family Friendly Workplaces expert, Sarah Cleasby outlines the six National Work + Family Standards and shared data highlighting the positive impacts of certification on retention, employee satisfaction, and gender equality.

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